Coffee with a Woman’s Face
Growing equality, harvesting opportunities
In Guatemala, thousands of women play an active role in producing one of the country’s most important crops: coffee. Yet their work often goes unseen, unrecognized, and underpaid.
Women face structural barriers to access formal markets, modern technologies, and decision-making spaces within cooperatives. This exclusion limits their income and economic autonomy—especially in Huehuetenango, where 81.3% of the population lives in poverty.
The solution: empowerment from the roots
Through the “Coffee with a Woman’s Face” project, CARE Guatemala promotes a comprehensive model to recognize, empower, and elevate women coffee producers as key drivers of local economic development.
We are working hand in hand with three coffee cooperatives in La Democracia, Todos Santos Cuchumatán, and Concepción Huista, fostering sustainable practices, equitable inclusion, and tangible tools to enhance production, leadership, and commercialization.
300
coffe producers
1,500
people reached indirectly
3
cooperatives strengthened
Actions with the aroma of change
🔸 Specialized training in agroecology and coffee cupping
🔸 Updated women policies within the cooperatives
🔸 Development of corporate brands led by women
🔸 Design of websites to support digital marketing
🔸 Industrial equipment for coffee roasting and packaging
🔸 Active participation of women in leadership and decision-making spaces
Impacto que transforma vidas
🔸 270 women trained in leadership, agroecology, and coffee cupping
🔸3 coffee brands led by women developed and promoted
🔸 3 websites launched for digital marketing and e-commerce.
