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The empowerment and gender equality of female producers and microentrepreneurs to create a holistic gender transformation

The Brighter Futures project focuses on the Framework of Empowerment and Gender Equality of female producers and microentrepreneurs to create a holistic gender transformation, to build women’s agency, and to change the relationships between women and men, and between market players to transform its structures, including its social norms.

Brighter Futures is an initiative developed by CARE in partnership with Cargill and USAID, and it aims to increase economic security (including income, decision-making skills, and access to resources) and enable a safe and equitable work environment for 250 female microentrepreneurs and producers from peri-urban areas in the townships of Chimaltenango and Quetzaltenango. The project seeks to have an impact on the means of subsistence of their households through their low-scale small businesses, or their small informal undertakings of either individual or collective products —such as pig breeding, birds, dairy, grains, and vegetables.

Direct reach


Women trained on topics related to personal and economic empowerment.

Direct reach


Men and children participating in trainings on new masculinities.

Indirect reach




To expand networks to increase financing opportunities and to reinforce their market connections.

To build agency and develop their capacity to address harmful gender norms and the lack of knowledge.

To involve men and children when addressing harmful gender norms that constitute a barrier to the economic empowerment of women.

Strategic partnerships:

  • The Ministry of Agriculture, Livestock, and Food (MAGA).
  • The Ministry of Economy (MINECO).
  • The Ministry of Labor (MINTRAB).
  • The Secretariat of Food and Nutritional Security (SESAN).
  • The Secretariat of Social Works of the President’s Wife (SOSEP). 
  • Academy.
  • Municipalities. 
  • Community leaders.
  • Local organizations.

Areas covered: